The video, directed by Alejandro González Iñárritu, features mothers on four continents in London, Rio de Janeiro, Los Angeles and Beijing. These inspirational women raising their young Olympians are the true champs. The \"Thank You, Mom\" campaign is the largest in the company\'s 174-year history, according to a P&G press release. It ties in social media and print elements.
Tell us in the comments if this video made you weep.